InterLoire (Interprofession des Vins du Val de Loire), the Interprofessional body for Loire Valley wines, came into being as a result of the determination of wine growers and merchants in the Anjou, Saumur and Touraine wine-producing regions to defend and develop their Appellation d’Origine Contrôlée (AOC) wines (the AOC is the highest legal classification for wine in France).
This represents a total of 49 Appellations d’Origine Contrôlée (AOC), covering an area that extends from Angers to Blois, and includes still and sparkling wines of all colours - white, red and rosé.
InterLoire has four main roles:
- To increase awareness and promote the image of Anjou, Saumur and Touraine Appellation d’Origine Contrôlée (AOC) wines, both in France and abroad.
- To develop the quality of these wines and support regional technical development.
- To organise and harmonise common professional practices and relationships under the control of the authorities.
- To publish economic analyses of the market.
InterLoire also has one key aim:
To sustainably enhance France’s third most important wine-producing area.